Ultimo celebrates selling 1 million of The One

Ultimo is celebrating over a million sales of The ONE bra, launched in March, 2012, by unveiling a new lace look.

White and black versions of the brand’s best selling everyday cleavage bra are now available to purchase for £21. Matching Brazilian briefs are also available for £10.

Ultimo creator Michelle Mone OBE said: “THE ONE by Ultimo is the best everyday cleavage bra on the market. Women are so impressed with the cleavage shape it provides they asked me to make it sexy enough to take to the bedroom.

Story continues below

“The One by Ultimo is comfortable enough to wear all day but with the two new styles its looks good enough to be shown off.”

The One by Ultimo, which is designed to provide the wearer with a natural looking cleavage, took two year’s two invent by Ultimo’s teams in the UK and Hong Kong. It acts to banish the ‘double-boob’ effect through the use of a satin sling, while the light weight foam cups lift and project the breasts.

THE ONE by Ultimo is modelled by Michael Buble’s wife Luisana Lopilato, who follows in the footsteps of Mel B, Sarah Harding, Helena Christensen and Brazilian supermodel Raica Oliveira as the brand’s latest face.

Lopilato, who has previously fronted campaigns for Coca Cola and L’Oreal, said: “Women know how important the right lingerie can be – this bra is incredible. It fits so well and gives you such a great cleavage.”

THE ONE is available in cup sizes A-E in black, white, nude, Animal, Black Lace and White Lace. It is stocked at www.ultimo.co.uk, Debenhams, Next on-line, ASOS, and Littlewoods.





Related posts