Ultimo adds Simply Be to its stockists

Ultimo has announced a new partnership with home shopping group JD Williams, with a selection of fuller bust products scheduled to launch through online fashion retailer Simply Be from tomorrow.

To celebrate the launch, Ultimo will be running a series of promotional activities across all Simply Be social media channels to include customer competitions.

Ultimo managing director Petra Drali said: “2015 has been a big year of wholesale growth for Ultimo and we are delighted to be extending our stockist portfolio with JD Williams. We’re always striving to create further ways for our customers to find our products and we believe Simply Be will provide the perfect platform to do so.”

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JD Williams junior lingerie buyer Naomi Boards said: “JD Williams are excited to announce the launch of our new partnership with Ultimo, and to be aligning with another well established brand in the UK.

“Ultimo already offers an impressive variety of lingerie and their newly expanded fuller bust range makes for an exciting partnership with Simply Be, as this is a new area for Ultimo but an area of expertise for Simply Be. We are also confident that the Ultimo range will bring a new dynamic to our lingerie collection, whilst helping to broaden our appeal as a leading womenswear brand.”

Ultimo is currently stocked at House of Fraser and Debenhams. Its online stockists include Figleaves, ASOS and Very.co.uk.

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