The award for the UK’s favourite retailer is always one of the most hotly-anticipated, providing a insight to the company that has captured the public’s anticipation and this year the winner is none other than Lovehoney.

The company is perhaps best known for being the UK’s biggest online sex toy retailer, but over the past two years,

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Lovehoney has expanded its lingerie offering dramatically, as the demand for seductive underwear soars.

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The e-tailer now stocks provocative designs from brands such as Bluebella, Seven Til Midnight, Dreamgirl, Baci and Coquette, and in February this year it launched its own lingerie label.

Since the launch, Lovehoney Lingerie has gone from strength to strength – turnover stands at nearly £2 million for its first year and growth is set to continue.

The shortlist for the UK’s Favourite Lingerie Retailer also included Agent Provocateur, Debenhams, Tallulah Lingerie and Victoria’s Secret.