UKLA WINNER: Boudoir Brand of the Year

The Boudoir Brand of the Year was one of the most impressive categories in the 2015 UK Lingerie Awards, with a record number of entries sending in their samples.

But it was independent brand Bluebella that scooped the prestigious title after filling a gap in the market for luxury lingerie at affordable prices.

Bluebella, whose collections are sold in retailers such as Debenhams, ASOS and Figleaves, saw its sales triple in the 12 months to August 2015 as the demand for seductive underwear soared.

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Shortlisted finalists in the Boudoir Brand of the Year category included Belle et BonBon, Maison Close, Millesia and Scantilly.

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