UKLA win boosts buying confidence in retailers

Something Wicked said it has seen the buying confidence in potential stockists soar, after being named the Independent Directional Brand of the Year at the 2013 UK Lingerie Awards in association with Fashion Forms.

Immediately after the win, the brand received several enquiries from new boutiques, asking to see lookbooks and line sheets.

“It has also been great to go back to boutiques who loved our products, but were nervous about taking on a new brand, to say, look, we won!” said Something Wicked managing director Aaron Seager.

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“Winning will no doubt give new stockists more confidence in buying into our brand and products,” he added.

The 2013 UK Lingerie Awards took place in December at Covent Garden’s Freemasons’ Hall.




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