UKLA JUDGE: 5 minutes with David Finlayson

David Finlayson, director, APM Agency and founder, The Lingerie Edit, was part of the judging panel that oversaw the retail categories of the 2015 UK Lingerie Awards. He believes retailers who can maintain margins without sacrificing customer service have a bright future.

What did you most enjoy about judging the UK Lingerie Awards?

I enjoyed observing the passion that the applicants put into their applications and reviewing their thought processes.

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Why are the UK Lingerie Awards important to today’s industry?

It is important to have a benchmark for the best examples of current cutting-edge retailing, and the UK Lingerie Awards shows aspiring retailers best practices.

What three factors make a successful lingerie retailer?

Maintaining margin, best product mix and good customer service.

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