Bluebella has been named the winner of the Marketing Campaign of the Year award for its Dare to Bare campaign, which launched in 2017 with a catwalk show on the famous diagonal crossing at Oxford Circus.
The British label recruited 18 fans of the brand, of all shapes and sizes, for the shoot following an appeal on Instagram.
The models included a medical PA, a company boss, four students, two actors, a musician, two writers and a fashion merchandiser.
Emily Bendell, Bluebella chief executive, said after the launch that the ‘Dare To Bare’ campaign was a fun way to celebrate the company’s unique approach to life and fashion and celebrate the city of London.
She explained: “We have a history of shoots demonstrating both our commitment to celebrating diversity in beauty and of celebrating the city around us and this was the most exciting yet. We put out an appeal on Instagram and were amazed at the response.”
Collecting the award, David Finlayson said: “We’re so excited to win the award for the best marketing, it’s a real honour. We put a lot of work into our marketing so we’re pleased to win.”
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