The winner of the Large Business of the Year award is Wacoal Europe.
Wacoal Europe is a designer and manufacturer of lingerie and swimwear, offering a whole family of brands in sizes A-K cup.
The group’s brands, including Freya, Fantasie, Elomi, Wacoal and b.tempt’d, are sold in more than 73 countries worldwide.
Wacoal Europe’s brands are under continual development and the past 12 months has seen the group rebrand and realign these labels to help develop and refine the product offering to meet consumer demands.
This has involved investing in marketing campaigns to raise brand awareness. In September, Freya launched an eight-part podcast, When Life Gives You Melons, hosted by TV presenter Maya Jama.
This was amplified across Europe through social media. Elomi’s ventures have been more US focused, with the launch of its recent Portraits event, which integrated art, fashion, and data analysis to celebrate the substance, smarts and stories of fuller figured women.
Collecting the award, Holly Henstock said: “It’s incredible, very happy, it’s one of the biggest achievements of the night so thank you to Lingerie Insight for supporting us.”