The winner of the Independent Retailer of the Year (North) award is Lincoln Bra Lady.
Over the last four years, Lincoln Bra Lady has grown from being a small start-up to a multi-channel business, fitting and styling in store and retailing to a larger audience online.
Founded by Claire Woodall, a former massage therapist, the business is passionate about helping ladies feel their best, whatever the occasion.
The store stocks lingerie – including continuity lines, sports bras, maternity bras and mastectomy bras – in cup sizes A-K, in the hope that its expert fitters can fit all ladies, regardless of their size and shape.
Lincoln Bra Lady also has a dedicated phone line to advise customers from afar, and its online store, ClaireWoodall.co.uk, offers “Fit Tips” to help customers with the selection process.
Collecting the award last night, Sara Cox said: “Sorry Claire was unable to receive this award, she’s extremely happy to have won the award.”
& She Knows (Doncaster)
Odyssey Boutique (Edinburgh)
See-Saw Lingerie (Greater Manchester)