The winner of the Department Store & Multiple Retailer of the Year award is Bravissimo.
Bravissimo has undergone a major expansion over the last year and is now able to serve more big-boobed women in the UK with its new website and shops in Bath and Chelmsford in response to requests from customers, taking the number of stores to 28.
Alongside new shops, Bravissimo has rolled out a new retail concept across several stores this year. The concept puts customers at the heart of the business, with inspirational quotes and customer images scattered across the stores.
Also this year, Bravissimo has launched its first ecommerce site in the US, with the aim of filling a gap in the market for a wide range of bras in bigger cup sizes, and it is now eyeing locations for its first physical store in the country.
Picking up this prestigious retail award Sarah Tremellen said: “Just overwhelmed, so so pleased, thank you so much, it’s such an honour and we’re so appreciative.”
House of Fraser