The winner of the Customer Provider of the Year award is Bravissimo.
Bravissimo has undergone a major expansion over the last year and is now able to serve more big-boobed women in the UK with its new website and shops in Bath and Chelmsford in response to requests from customers, taking the number of stores to 28.
Alongside new shops, Bravissimo has rolled out a new retail concept across several stores this year. The concept puts customers at the heart of the business, with inspirational quotes and customer images scattered across the stores.
Additionally, each changing room has been named after a Bravissimo customer.
Collecting the award at the UK Lingerie Awards last night Laura Franklin said: “Massive thank you to the team, our customers are the most important thing to us and my team provide that mega excellent service every single day.”