UKLA 2018 winner: Buyer of the Year

The winner of the Buyer of the Year award is Zoe Norman, branded buyer for lingerie and swimwear at Figleaves.

Unfortunately Zoe couldn’t be there to accept the award, so it was collected on her behalf by Jenni Burt and Miriam Lahage.

Passionate about brands, Zoe has worked tirelessly over the past 12 months to develop Figleaves’ top 10 labels and top 200 lingerie, swimwear and nightwear product ranges.

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Part of this development has been to review the customer journey, making the vital changes to improve the customer experience.

These changes have included updating product copy to ensure Figleaves is communicating its product USPs, optimising product display pages for trading and focusing on continuity product for the retailer’s autumn campaign, ensuring the range is represented on different sized models.

One of Zoe’s biggest achievements in 2017 was leading the retailer’s ‘Maternity and Nursing’ project with the aim of understanding how Figleaves can better represent itself as a specialist in these areas.

Burt said: “We’re absolutely over the moon that Zoe has won this award, she works tirelessly at Figleaves, she knows every brand and every piece of lingerie and why a customer loves it. She’s talent for the future and we’re really proud.”

Finalists

Charly Wright (Boobydoo)
Clare Gorton (Debenhams)
Clare Harris (Bravissimo)

CLICK HERE TO VIEW THE FULL 2018 UKLA WINNERS LIST

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