UK visitors boost turnout for Interfiliere Paris

Interfilière maintained the number of trade visitors to the 2015 Paris exhibition compared to last year, with businesses from the UK particularly well-represented.

Analysis of over 10,000 visitors ranked by country of origin showed France, naturally, top of the list with 29% of all visitors. But the UK overtook Italy into second place for the first time.

Paris was sweltering in a heatwave throughout the three day exhibition, but that did not deter national and international visitors, the organiser said.

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Exhibitors were also pleased with the show. “Our show results are far better than expected. Given the political and economic context, we might have feared a slightly subdued session. But the show was a perfect success for us. We saw all our key visitors who were mainly there to talk business,” said Ria Stern, from fabric brand Creora.

The major theme of brands exhibiting at Interfiliere was a focus on performance and innovation fabrics. “Clients are looking to stand out from the crowd and are mainly interested in the most technical and innovative products: knits featuring functional fibres with cooling properties, moisture regulation, quick-drying or stimulating,” said Fabio Cescon, Sales Director for Maglificio Ripa.

Laura Tempesta, Sports bras innovation Director at Nike, added: “I was pleased to see the show had incorporated forums and conferences related to sports bras and sports bra innovation. Sports apparel, and specifically sports bras, are a growing market segment. The organisers of Interfiliere recognise this and are evolving the show to visibly include this important product type.”

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