Total online UK retail sales saw an increase of 4.3% in May, making it the slowest month of growth since December 2012.
According to KPMG Online Retail Sales Monitor, May 2016 saw growth of more than threefold the increase of 2017 with a sales boost of 13.7%.
Over the three months leading to this May online sales in the UK grew 7% year-on-year, which is also the slowest growth in the UK, according to the BRC series from KPMG, since December 2012.
Total in-store sales fell, posting declines of 1.8% on a total basis and 2.3% on a like-for-like basis. For the month of May, in-Store sales declined by 4.4%, the sharpest decline since December 2012 as well.
Paul Martin, UK head of retail, KPMG said (as reported by Cabinet Maker): “With such meagre growth in online sales in May, it is vital online retailers master the art of customer-centricity and personalisation. Ensuring the right products are available at the right time, and that surplus stock is not sold at significantly reduced prices, is becoming ever more important.”