UK lingerie retailers defy doom and gloom as sales increase

B by Ted Baker lingerie will be sold at the new store.

The UK’s top lingerie retailers delivered bumper sales in 2016, providing fresh evidence that consumer spending remains buoyant since the Brexit vote.

Our research into the top performing buyers and lingerie boutique owners indicates that many businesses are defying doom-mongers’ expectations for a slowdown following the decision to leave the EU.

CLICK HERE to view the full Retail Stars category in our 2017 Power List

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As head of lingerie buying and design at Debenhams, Sharon Webb played a pivotal role in driving growth at the department store chain in 2016.

The retailer’s latest financial results showed that lingerie and swimwear helped boost revenue growth last year as the business strengthened its non-clothing division.

Bridal lingerie sales climbed 16% in the 52 weeks to September 3 and the B by Ted Baker range grew 15% in the same period.

The athleisure trend also showed core strength in 2016, with Shock Absorber’s sports bra sales rising 19% versus the year before.

Meanwhile, Figleaves witnessed double digit growth across its own brand swimwear range as the team continued to challenge the norms of creating a considered collection of swimwear that consumers can wear up to a G cup.

House of Fraser’s lingerie and swimwear department has also gone from strength to strength, exceeding sales predictions in 2016.

The department store chain has added several new brands to the department, including Elle Macpherson Body, Fifty Shades Darker by Coco de Mer and Tommy Hilfiger, to name a few.

It has also driven growth across destination areas, including sports, shapewear and maternity.

Several independent retailers also put in a strong performance in 2016.

Odyssey Boutique of Edinburgh recently launched a private appointment service named ‘O’, allowing members to access exclusive benefits, including seasonal trend previews and pre-order service. This has helped to increase sales revenue by 13%.



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