UK lingerie maker inks sales agreement for Poland

Lingerie maker Vanilla Blush believes export sales could add a million pounds to its top line after appointing its first distributor in Poland.

The company, which specialises in lingerie for people who have had operations like colostomies, has struck a deal with Warsaw-based Creative View that will see its products sold in the Eastern European country.

It hopes the partnership is the first step in building a significant business in Poland, where the country’s population of 40 million makes it a major European market.

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Founder Nicola Dames believes the agreement could provide a boost to turnover of up to £1m. At the moment its revenues total around £350,000 a year.

“Vanilla Blush is a great business story, we’ve gone from the east of Glasgow to the east of Europe,” she told The Herald. “Poland is a huge market, and we have been researching the eastern potentials for many years.”

Vanilla Blush already has experience of selling overseas. The specialist focus of its lingerie, swimwear and menswear has seen it win orders from markets such as Germany, France and Denmark.

Agnieszka Siedlarska, director of the Warsaw-based company, told the paper: “With a Polish population of 40million, and with nearly a million Polish people living in the UK, and with the fact that statistically 40,000 of these people will have either a Colostomy, Ileostomy or Urostomy, then this business-alliance makes perfect business sense.”

Vanilla Blush originally started as an online business, but last year the brand opened its first store in Glasgow.



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