UK lingerie brands to be offered gateway into lucrative US market

Source British, a new boutique trade show for British brands looking to expand into the US market is taking place in California in March next year.

The show is designed to provide a platform for UK brands across fashion, accessories and gifts to access the US market and meet buyers, agents and distributors from across America.

The trade show, backed by leading exhibition organiser Upper Street Events, insists that it is a ‘huge’ opportunity for British brands.

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The event has already confirmed many British brands including Molly Mac Living, Mala Leather, Owen Barry, Sherene Melinda Ltd, Peak & Brim Designer Hats, Nadia Minkoff, Jolly Awesome, Sarah Greaves Limited, Animo Glass and Fonz Leathers.

The event already has access to 4,000 US buyers and distributors. Research to this audience showed a strong desire for a British tradeshow in the market with 97% stating they would want to attend.

Source British held an ‘Importing Guide to the US’ information day last week with London Ethnic and speakers from Department for International Trade (previously UKTI), UK Fashion & Textile Association, Made in Britain, UPS, Briffa, Smart Currency and SAP Anywhere.

Olivett Asare, event director, concluded after the event: “Many US buyers want to trade in sterling post Brexit as the rates are more in their favour – a great benefit for businesses wanting to export to the US now. They want British brands with provenance and a strong brand story”.

Paul Alger, director of international business development – UKFT and speaker at the event, said: “The US is a major market for UK companies but many US buyers do not like to travel. It is, therefore, vitally important for UK brands to invest time and attention on the US market.”

 

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