The deserved winners were excited to accept their awards at NEC Birmingham.
The Little Big Bra Shop was crowned the joint winner of the Independent Retail Business of the Year (South).
The best of the lingerie retailing world unveiled in the final part of the 2016 UK Lingerie Awards big reveal.
A revamped UK Lingerie Awards recognises some of the brightest and best businesses and individuals in a hugely competitive industry.
The winner's database reaches over 24k people and has recently seen its Instagram followers soar by 222%.
In a dead heat, these winners offer excellent customer service and extra features like erotic education and bra fitting experiences.
The Northern winner recently launched a private appointment service which has helped increase sales revenue by 13%.
This firm offers bespoke fitting services and has strong relationships with its local NHS hospital, MacMillan and Bosom Pals.
The customer service winner aims to respond to client social media requests in one hour and provides expert training for its staff.
Launching its 37,000ft2 Body Studio this year, the department store aims to put bodywear at the forefront of consumers’ minds.