News of the partnership comes as Lingerie Insight prepares to host a glittering awards ceremony in Solihull.
Highly respected brand brings prestige to event, which has a new date and venue for 2018.
Guests will be treated to a three-course sit down dinner and free-flowing drinks.
Brands and retailers explain how they have benefited from winning their prestigious trophies.
The deserved winners were excited to accept their awards at NEC Birmingham.
The Little Big Bra Shop was crowned the joint winner of the Independent Retail Business of the Year (South).
The best of the lingerie retailing world unveiled in the final part of the 2016 UK Lingerie Awards big reveal.
A revamped UK Lingerie Awards recognises some of the brightest and best businesses and individuals in a hugely competitive industry.
The winner's database reaches over 24k people and has recently seen its Instagram followers soar by 222%.
In a dead heat, these winners offer excellent customer service and extra features like erotic education and bra fitting experiences.