The UK Lingerie Awards are already hotting up with the launch of the website, this morning.
Over 250 nominations have already been made at a rate of around 50 an hour.
Social networking sites are barely able to stand the heat, with companies such as Lembrassa, Kiss Me Deadly, Tallulah Love, Fraulein Kink, Mint Siren, Ann Summers, Little Minx, Harlette and Kriss Soonik just a few of those that have been getting busy on Twitter today.
Fred & Ginger has even launched a competition on the social networking site, offering the opportunity to win a £200 set in return for nominations for the Lingerie Brand of the Year category.
Its tweet read: “PLEASE VOTE FOR US! http://bit.ly/iBYHNe for UK Lingerie Awards. copy VOTE to email@example.com to win a Lingerie set worth £200!”
To submit your nominations and get in on the action, visit: www.uklingerieawards.com.
The judging panel will have access to the final nomination figures as part of its deliberations, so your input could make all the difference.