UK Lingerie Awards creates global media storm

The UK Lingerie Awards knocked Kate Middleton off the list of top stories on OK! Magazine’s web site today as paparazzi pictures from the star-studded party emerged.

The Only Way is Essex leading lady Lucy Mecklenburgh was described by the magazine as taking the dress code literally as she arrived on the red carpet in a dress that appeared to have her lacy bra on the outside.

“Lucy Mecklenburgh, who arrived alongside her beau Mario Falcone, donned a revealing red and black Vanilla Style body con frock with lace detail around the bust that showed off her enviable curves and cleavage,” OK! recorded.

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The UK Lingerie Awards have become the British intimate apparel industry’s biggest night of the year, with the media coverage being splashed around the world on fashion, show business and celebrity web sites and magazines.

“The industry gets this single night every year to show the world what it has achieved. The finalists, winners and sponsors are getting the sort of global exposure that money cannot buy,” said Andy Martyniuk, UK Lingerie Awards event director.




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