The UK Lingerie Awards has added an additional category to the mix, Lingerie Insight can reveal.
Industry members and the public will now be able to submit nominations online for Sportswear Brand of the Year.
The decision was made after it was decided that Sports underwear was too big a sector to omit, particularly in light of the upcoming Olympics, which is sure to shine a spotlight on this area of intimate apparel.
With companies such as Eveden, DB Apparel, Panache, Anita, Berlei and Royce – to just name a few – all launching incredibly strong new entrants to the market, this year, the competition in the arena will no doubt be extremely fierce.
Kat Slowe, the Editor of Lingerie Insight, said: “We have received a huge amount of interest from brands and retailers for a Sportswear category. 2012 will be a huge year for this sector and we feel that it is only right to provide members of the intimate apparel industry with their own chance to win sporting gold.”
Submit your nominations for the Sportswear Brand of the Year here.