With less than three weeks to go, anticipation is building for the 2018 UK Lingerie Awards. Here, we break down what you can expect from the glittering ceremony and how previous winners have benefitted from picking up a prestigious award.
The 2018 ceremony
The 2018 UK Lingerie Awards (UKLA) event will take place at St Johns Hotel in Solihull on the evening of February 19, the second day of INDX Intimate Apparel. UKLA has been transformed from a stand-up networking event to a glamorous black tie ceremony where guests will be treated to a three-course sit down dinner and free-flowing drinks. The event will recognise retailers, suppliers and distributors with 17 prestigious awards. There are nine supplier and seven retail accolades up for grabs, and a respected industry veteran will be honoured with a Lifetime Achievement Award.
Panache are delighted to be sponsoring the Department Store & Multiple Retailer category. we are passionate about supporting stores who are dedicated to providing excellent fit and fabulous service”
– Denise Shepherd, global sales director, PanacheAdvertisement
Event timings: 19.00 – 00.00
UKLA sponsors and supporting partners
Lingerie Insight is proud to welcome Panache on board as our sponsor for the Department Store & Multiple Retailer of the Year category this year. Also throwing their weight behind the presitigous event are our supporting partners – INDX Intimate Apparel, Triumph and Sloggi.
The awards are a great way to recognise talent. Innovation, creativity and passion are what keep the lingerie industry so vibrant and sloggi is proud to be a part of a celebration of this” – Anna Stark, head of marketing, sloggi Northern Europe
Nominations for the 2018 UK Lingerie Awards opened on October 4, 2017. More than 150 retailers, brands and agents entered 16 categories, explaining their creative and commercial achievements over the last 12 months. From there, the Lingerie Insight team went through the meticulous process of whittling down the finalists. Senior members of the industry have been invited to vote for their winners via an exclusive online ballot, with suppliers and agents voting for the retail finalists, and vice versa.
At the end of the voting process, all votes will be counted and the finalists in each category with the highest number of votes will be declared the winners at the UK Lingerie Awards ceremony. There is no shortlist for the Lifetime Achievement Award winner. Instead, the recipient will be revealed, along with the other winners, at the event.
The 2018 Awards will be taking an exciting new format which is directly in sync with the transformation that the INDX show has recently undergone, so it’s a perfect partnership” – Amanda Partridge, chief organiser, INDX
UKLA in numbers
7 – 2018 marks the UK Lingerie Awards 7th year
121 – Winners since UKLA launched in 2011
155 – Nominations received for 2018 UKLA
17 – Categories in the 2018 UK Lingerie Awards
Tickets have been selling out fast since the finalists in the 2018 UK Lingerie Awards were announced. Make sure you don’t miss out on attending the glittering ceremony by purchasing your tickets here.
Previous UKLA winners reflect
Five recipients of the 2016’s UK Lingerie Awards explain how they have benefited from winning prestigious titles:
LF Intimates, the lingerie and swimwear group behind Charnos, Lepel and Lepel London, scooped the Medium Business of the Year award in December 2016. Sales and marketing director Peter Cronin said the award helped drive sales growth and boost team morale. “We have received more orders for AW17 than ever before and the award has definitely contributed to this, along with an increased confidence in our product design. The brand has benefitted greatly from the positivity and feedback from customers, confirming the positioning of LF Intimates as an aspirational brand,” he added.
Independent retailer Bustles Boutique picked up the Fit & Styling award after gaining five-star reviews on Facebook for its expert fitting advice, doubling its predicted turnover and developing working relationships with its local NHS hospital, MacMillan and Bosom Pals. Co-founder of the store, based in Southend-on-Sea, Allison Hawkins said: “We are delighted with our award, considering it was given within our first year of trading. It really gave us a boost and proved to us that we are getting it right. “Winning the award also proved to our customers that we are recognised within the industry as a trustworthy retailer. The trophy is now proudly displayed for all to see in the shop,” she added.
Scantilly by Curvy Kate was crowned New Business of the Year after landing 60 accounts within two years of trading. “The whole team were over the moon and, as the brand grows, we’ll look to do more to include women of all shapes, skin colours, sizes, abilities and more in our campaign,” said Hannah Isichei, head of PR and marketing. “The award meant that more retailers were able to see the products and the campaign. It opened up new opportunities and showed that Scantilly is here to stay, as the naughty sister to Curvy Kate.”
The 2016 Rising Star of the Year award went to De Montfort University’s Contour Fashion graduate Elissa Grainger. After becoming inundated with order requests from her 12k+ Instagram fans, Grainger launched Elissa Poppy as a brand. Since being crowned the winner, Grainger has noticed an increased interest in wholesale opportunities. “For a small business, this is very exciting and beneficial to the growth of the brand,” she said. “I also think the award brings an added extra of authenticity for a young business, which is important for nurturing brand image and increasing the scale of the brand.”
London-based Intimates Lingerie was named the Distributor/Agent of the Year in the 2016 UK Lingerie Awards. Co-founder Sarah Charlesworth said her team was proud to receive the award, which was voted for by lingerie retailers, as it strives to support its customers wherever possible. “We couldn’t have achieved this without the loyal support of our customers,” she added. “We would also like to thank Lingerie insight for supporting our industry in the communication between us – as the distributor – and the retailers.”
The UK Lingerie Awards offers a number of hugely valuable sponsorship and marketing opportunities for lingerie brands looking to further their market exposure and reach Lingerie Insight’s engaged audience of industry professionals and buyers. For further details please contact Josh Waddell at firstname.lastname@example.org or Mark Harris at email@example.com.