UK high street sales see modest improvements

Better weather has helped along high street sales in the UK, though gains are modest.

The British Retail Consortium (BRC) and KPMG have announced a 2.2 percent decrease in like-for-like sales in April, the worst performance since the same month last year.

However, Easter falling March this year has had an impact on spending that must be considered, according to The Telegraph. Cold, wintery weather stalled sales at the beginning of the month, but warmer temperatures and the first signs of spring arrived, figures in the fashion sector improved. However, the direction of retail sales for the remainder of 2012 remains unclear.

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Retail sales have increased by small amounts recently, though economic challenges still prove limiting, with BRC director-general Helen Dickinson stating a “convincing trend towards revival is hard to spot and competitive pricing is still critical to generating sales, despite the effect on margins and on retailers’ ability to invest in offering customers new ways to shop.”

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