Underwear brands Cheekfrills and Hamilton & Hare are hoping to inject some love into their customers’ Valentine’s evenings by distributing pants and knickers all over London today.
The companies have teamed up with Uber, an app that allows users to hire and pay for cars at the touch of a button, to deliver the garments between 10am and 5pm.
Last-minute gift givers can select the panties icon on their Uber app to choose the location where they want their garments to be delivered, and they’ll receive and ETA and follow-up call from Uber to confirm the location.
Upon delivery, recipients can select either a box of cheekfrills panties or a pair of Hamilton & Hare boxer shorts with a matching handkerchief. Customers will be charged £45 for the service.
Uber will donate £2 per delivery to breast cancer awareness charity CoppaFeel!.