American lingerie retailer Naja is hoping to inject some love into their customers’ Valentine’s evenings by distributing pants and knickers all over Manhattan this week.
Starting today and running through the weekend, New Yorkers can purchase last-minute lingerie gifts from Naja and get their orders delivered immediately by UberRush, an on-demand delivery app.
Naja, an online boutique co-owned by actress Gina Rodriguez, will be offering the exclusive Ada Bra in rose ($85) and collection-favourites including the Emma brief ($20), Gina Bralette ($65) and Martina Lo-Rise bra ($65).
Rodriguez is known for her roles as as Beverly in the soap opera The Bold and the Beautiful, and as Jane Villanueva in American comedy-drama series Jane the Virgin.
The company will deliver the items for free, but for three days only.