Nominations are pouring in for the 2011 UK Lingerie Awards. The first week has seen over 2870 votes posted across the 20 categories.
In the first few days, it was the boutique lingerie, swimwear and hosiery brands, along with independent retailers, that mobilised their supporters to vote.
Most are using Twitter, Facebook and blogs to generate interest among customers, business partners, friends and followers.
This week, the larger corporate players in the industry are spinning up their campaigns. Eveden Group, the umbrella company for Freya, Fantasie, Fauve, and other brands, has launched a campaign to increase interest for the UK Lingerie Awards on its web site. Each brand has its own invitation for customers to vote at uklingerieawards.com.
The Damaris.co.uk home page has been completely redesigned with a cheeky invitation to vote for its brands in the awards. Hundreds of its customers have already done so.
“We have witnessed a case study in how small, nimble businesses can steal a march against the giants in their industries. The first week of the awards nomination process saw thousands of votes coming in for the smaller directional brands and independent retailers. Week two is shaping up to be a period when the UK’s biggest brands and multinational businesses start their campaigns,” describes Kat Slowe, editor of Lingerie Insight, which is hosting the UK Lingerie Awards.
There are just over two weeks to go until the nominations process ends and the esteemed judging panel starts its deliberations.