British lingerie brand Tutti Rouge is preparing to launch a ‘sassy yet savvy-priced’ sister brand for its curvier customer.
Rougette, a fashionable fuller-figure label, was developed in response to a high demand from Tutti Rouge fans for larger back sizes.
The brand offers colourful bras and bralettes in sizes 32-42 DD-G, with prices going up to £20 for moulded and padded cups.
Tutti Rouge creative director Jessica Prebble said: “Based on our experience with Tutti Rouge and the customer requesting bigger back sizes, we decided that launching Rougette was the right move.
“Rougette is Tutti’s diffusion brand, maintaining the signature sassy look we are known for whilst catering for demand on pricing and fashion led styling.”
Rougette will be presented to international buyers at Salon International de la Lingerie in Paris later this month and at Moda on February 19-21.