Tutti Rouge has enlisted international curve model Felicity Hayward as the face of its SS16 campaign.
Hayward, who has previously modelled for Vogue magazine, Simply B and Asos, has been photographed wearing the new Tutti Rocks collection for a shoot inspired by Great British Summer.
She replaces former Made in Chelsea star Ashley James as the new brand ambassador.
The new Tutti Rocks collection features the Nicole bra in leopard print, contrasted by a bold pop of coral and love heart-printed bows.
The non-padded plunge shape offers forward projection, thanks to its double mesh cups.
The best-selling Jessica collection is available in ivory/nude up to a HH cup for SS16 and is expected to appeal to brides, with its sparkling blue diamante.