Tutti Rouge lingerie went on sale on the Bravissimo web site this week.
The fuller cup brand, launched by Jessica Prebble earlier this year, offers bras in sizes ranging from DD-HH.
Bravissimo sells lingerie and swimwear in D-L cup, as well as clothing designed especially for larger women.
The first Tutti Rouge piece offered by Bravissimo is the Lilliana bra, which is retailing for £26, fitting Prebble’s philosophy that, ‘Tutti Rouge will break a few hearts, but she won’t break the bank.”
Along with its own-label brand, Bravissimo also offers lingerie from Cleo, Curvy Kate, Fantasie, Freya, Panache, Royce, Shock Absorber and The Natural.