Tutti Rouge enjoyed a publicity boost yesterday when its PR and marketing manager appeared on a London radio show to promote the brand.
Katie Weir chatted with Soho Radio host Bibi Lynch about the brand’s ethos, its latest collection and the importance of a good fitting bra.
Weir also conducted a bra fitting live on air and discussed Tutti Rouge’s forthcoming social media campaign, #IllegalCleavage.
The campaign, launching in August, will promote the Jessica bra, said to be the world’s first non padded plunge bra with removable cookies up a HH cup.
Tutti Rouge’s radio appearance comes just weeks after the brand hosted a catwalk show in London, which aired on FashionTV.
The show, hosted by former Made in Chelsea star and SS15 Tutti Rouge ambassador Ashley James, went out to 338 million viewers around the world.