Triumph wins Red Dot Award for Magic Wire bra

Triumph has announced that its innovative Magic Wire Bra has been selected as the winner of the prestigious Red Dot: Best of the Best Award.

Instead of a traditional metal wire, the Magic Wire made of flexible silicone designed to ensure a firm yet gentle hold, up to a G cup.

Klemens Moeslinger, head of Design at Triumph International said: “We are absolutely delighted to have been awarded the Red Dot: Best of the Best award for our Magic Wire Bra. To be recognized for making a difference to women’s lives through design innovation is truly fantastic.”

Story continues below

The Red Dot Award is one of the most prestigious and competitive design awards, garnering close to 5,000 entries from 56 countries.

This year’s winners will collect their gongs at the 2015 awards ceremony at the Red Dot Design Museum in Singapore on September 25, 2015.



Related posts