Triumph to debut Triaction at major European sportswear exhibition

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Triaction by Triumph will make its debut at sportswear exhibition, ISPO Munich, this March, unveiling its AW17 collection.

The brand, which launched last year, will give visitors the opportunity to explore its innovative range of sports bras and activewear, including the Boost Lite push-up bra and the Magic Motion bra featuring the soft-touch Magic Wire Air innovation, available in seasonal peacock blue.

The latest Triaction sports bra collection also features extreme bounce control, certified by Project Fit, a breast care unit at the University of Portsmouth.

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Suzanne McKenna, Triumph’s global head of brand, said: “Since its inception last year, Triaction by Triumph has proved itself to be a leader in the sports bra category and we are thrilled to be presenting it at ISPO to our existing and potential new customers.

“The new collection for Autumn Winter continues to feature Triumph’s expertise in fit and innovation, which has enabled us to launch into the sportswear market with ‘best in class’ bounce control bras that fit every woman’s shape and style. This is a really exciting time for the expansion of Triaction, which will also feature in our 2017 campaign, worn by International model Jess Hart and shot by Rankin.”

AW17 Product Highlights

The Cardio series offers support for women during rigorous exercise. It features Dynamic Lite, the 3D Powertech innovation which fuses three fabrics together to provide bounce control and lightness without the bulk.

The Boost Lite push-up sports bra is designed to enhance women’s natural curves with lightly padded, breathable spacer cups. Available in classic black and a vibrant print, the sports bra features versatile adjustable straps and moisture control properties.

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