Triumph is aiming to launch a new flagship store in the UK, this year.
The lingerie brand is currently seeking a location for the outlet in central London or within a key shopping centre within the greater London area.
“Fingers crossed,” Triumph general manager Oliver Frielingsdorf said, “if everything goes right, we look to open our first store in 2012.
“It depends so much on the site. The UK is a big market for us. We are looking to expand the business very strategically.”
Triumph is already set to open ‘a big new showroom,’ this year – covering 300 square metres – in London’s Berners Street.
The company will also be moving all its UK commercial positions to the capital, including its marketing, PR, retail, e-commerce and merchandising teams. Customer services will remain at Triumph’s Swindon base.
Triumph will kick off its 2012 marketing campaign, this February, with a consumer launch party for its Essence collection. The event will take place at Selfridges and will be attended by model Helen Christensen.