Venerable lingerie brand, Triumph, has launched a pop-up shop in New York.
House of Triumph opened at the Old Bowery Station in Manhattan on August 4 and will be trading through to September 10.
During this period, the brand will host a series of consumer events, including a pampering day and a sample sale, designed to encourage New Yorkers to experience the brand.
“Creating an elevated and innovative experience for our customers has always been Triumph’s strength,” said John Groman, general manager for Triumph US.
“We pride ourselves on our unparalleled fit, beautiful design and the highest quality lingerie that cater to self-confident women who share in our appreciation for style, fit and comfort. These offerings will be on full display at House of Triumph.”
The sample sale, which will take place from September 5-7, will give guests an exclusive preview of the upcoming Autumn/Winter collections while offering past seasons lingerie at reduced prices.
Triumph bras, shapewear, nightdresses, swimwear and loungewear will also be available for up to 50% off.
“Having seen great success at our stores on Long Island, we are so excited to integrate into the fashion forward culture of Manhattan in advance of a new store opening in 2015. We believe that Triumph lingerie will resonate with the women of New York as they share our appreciation for both quality and design,” added Groman.