Triumph lingerie launches ‘transformational’ online shopping experience

Triumph has introduced a new interactive online feature, allowing shoppers to see how the brand’s lingerie fits prior to purchase.

‘See It Believe It’ is claimed to be the first tool of its kind to transform online lingerie shopping by addressing the uncertainties of sizing and fit, with a motion live model in a like-for-like size.

Launching with a selection of the brand’s key AW16 styles – from the Amourette series and Magic Boost range – See It Believe It showcases on screen, the benefits of the shopper’s chosen style, with a few clicks.

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Users select their preferred Triumph design and bra size. A moving image model with the same bust size then appears on screen, with a click and drag feature. One screen reveals the chosen Triumph design, the other a standard like-for-like bra.

Users can then click and drag between the two images to reveal the difference in support, fit and style between the two bras and briefs. Additionally, users can view their chosen lingerie under a black t-shirt or little black dress.

The innovation aims to bring the in-store tailored experience online, enabling women to find a fitted bra whilst on the go or at home. The new feature aims to take the hesitancy out of buying new styles online by demonstrating the Triumph lingerie on women of different shapes and sizes.

Alongside the launch of See It Believe It, Triumph.com has also undergone a modern makeover. The updated site includes styling inspiration via the fully integrated Triumph social channels as well as customer ratings and reviews.

Triumph International said: “See It Believe It, really takes the mystery out of online lingerie shopping. Now more than ever, women want the convenience of online with the same experience of buying in store. Triumph is dedicated to listening to the needs of women across the globe and  See It Believe It really showcases how the product fits – true to size – enabling consumers to make an educated purchase and find great fitting underwear.”

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