Triumph International is set to launch a new store in Westfield Stratford on June 21.
On the day, an event will held in store, where members of the public will gain the opportunity to browse the lingerie, obtain a specialist bra fitting and enjoy a free breakfast.
A conceptual inside out fashion show will also take place at 10am.
Triumph International will be the latest of a series of lingerie brands to enter the Westfield Stratford shopping complex.
Aubade, Ann Summers, Intimissimi already have stores in the shopping centre and US giant Victoria’s Secret is set to launch there, next month.