Triumph launches luxury sub-brand for AW17

Triumph global head of design Sian Thomas. Campaign images to follow.

Heritage lingerie label Triumph has launched a new premium sub-brand named Florale.

The new collection maintains Triumph’s timeless style and trusted fits whilst indulging in luxurious fabrics and embroideries.

Inspired by feminine florals, Florale by Triumph is made up of four lines, each offering a range of fits and styles, from an innovative 4-section underwired bra and a minimiser to a bodysuit and shaping briefs.

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Triumph global head of design Sian Thomas said: “We have crafted a special range of luxurious and beautiful pieces to make everyday wear a glamourous experience. The floral designs are inspired by the changing season and the beautiful lace and embroidery adds a wonderful texture to the collection. Lace, embroidery and fine detailing such as a signature Peony motif, premium rose gold adjusters and smoothing back and underarm edges for superior comfort are at the heart of Florale.

“This is underpinned with Triumph’s tailoring expertise, which we have drawn upon to create fits and styles that flatter our more mature and sophisticated consumer.”

New Florale lines hang on a decorative wall at Triumph's press day.

New Florale lines hang on a decorative wall at Triumph’s press day.

The four lines are Peony, Dalia, Iris and Wild Rose:

Peony Florale is decorated with lavish Peony stretch lace combined with quality tulle. The line includes a 4-sectioned underwired bra featuring all-over lace, a padded spacer bra and a decorative body with shaping and tummy control.

Iris Florale is inspired by the delicate Iris bud. This romantic, multi-coloured, stretch embroidered series includes a 4-section cup underwired bra and a spacer cup bra featuring jacquard embellishment and a smooth back for extra comfort.

Wild Rose Florale offers premium shapewear that combines support and control with rich embroidery inspired by the wild rose. This collection is made up of a moulded embroidered minimiser, a 4-section cup body and a tummy control maxi panty.

Dahlia Florale features a 4-section cup bra enriched with mock guipure on a transparent, skin tone fabric and highly decorated straps. This can be teamed with a maxi panty or tai brief.

Retailing at an average price of £50, Florale by Triumph will land in stores in September. Pictures to follow.



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