Triumph has entered Selfridges’ London flagship with an edit of AW16 lingerie and sportswear designs.
The global label is the latest brand to join the 37,000ft2 Body Studio, which opened at the Oxford Street store on April 4.
Triumph pieces stocked in the new department include a selection from the Modern Classics, Seduction, Beauty-Full, Shapewear ranges.
Shoppers visiting the studio will also see the arrival of TriAction, Triumph’s activewear collection.
Triumph has recently expanded the size range of its TriAction sportswear offering and developed its Dynamic Lite sports bra collection with 3D Powertech fabric – a new lamination technique that ensures the bra is exceptionally strong yet flexible to contour the bust.