Triumph drives pre-holiday sales at John Lewis

John Lewis has reported a growth in sales of nine percent for the week ending on July 23.

The period, which marks the end of the department store’s first half and the end of schools’ summer term, saw 15 branches up on 2010.

The strongest performance was achieved by John Lewis’ Cambridge outlet, which saw an increase in sales of 13 percent.

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This was partly attributed to the launch of the new Triumph Essence Lingerie collection, which reportedly drove interest in stores, and the introduction of menswear label Thomas Pink.

Despite the week’s strong figures, growth was still significantly down on the previous year, which saw sales increase by 18 percent on 2009. Overall growth for the first 25 weeks was also significantly less, at 2.7 percent from 2010-11, compared to 18.4 percent from 2009-10.

John Lewis predicts that current trading momentum will be continued through to the second half.

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