TRENDS: Swarovski Elements SS13

Swarovski Elements has released its first Crystal Design Inspirations book for SS13 around the theme of ‘The Celebration of Life.’

The company, whose products are used regularly by the likes of lingerie brands Agent Provocateur, Myla, Marlies Dekkers and I.D. Sarrieri, has released four trends for the season: Embracing Togetherness, Journey to the Moon, Blowing Kisses and A Feeling of Freedom.

Embracing Togetherness

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Colour Concept: The subdued white palette signals new beginnings and opportunities, underlined by soft shadowing to highlight a new purity and transparency in design.

Tone: Classic

Description: We wish for transparency and reality – a need for nothing hidden. This is reflected in the shift towards using more natural-looking models, less photo-shopping and authentic/honest fabrics in designs. There is a distinct desire for a simple quality of life allowing more time for reflection.

We seek more meaning, more deeply felt connections and more substance. We share a human desire to believe and rely on each other once more in a world where every day events become memorable moments. We want to connect and function within a group; without losing our individuality. We encourage harmony by coming together. Young and old cross the great divide – living and learning from each other. Gatherings of families and friends focus on togetherness – the new intimacy.

Journey to the Moon

Colour Concept: Throughout this theme, sparkling iridescent colours in myriad hues – purples, blue and silver-blacks – seek to tantalize with their magic and mystery.

Tone: Progressive

Description: The starting gun for a new space race has sounded (scenario). Not since the 1960s has there been such a focus on outer space. Obssessed over celestial realms we continue to seek proof that an alternative life, outside of earth, really exists. The future-driven designer will look to heavenly bodies and science fiction, their influence and impact creating floating, mystical designs alongside alien-fighting armor.

Increasingly drawn to the unknown, we imagine unconquered frontiers: a space of daydreams and wonder. We dare to dream with the innocence of children of a Universal truth, of spreading wings and taking flight, searching for a sense of spirituality.

Blowing Kisses

Colour Concept: Classic make-up colours; rosy red and varying pink tones offering romance and seduction are underlined with sophisticated black and white.

Tone: Romantic

Description: We desire to bring some fantasy into our life, to show another side of ourselves. Playing dress-up, we clothe ourselves in costumes to take the ordinary out of the every day. We seek idealism and enchantment, whether through childhood nostalgia or grown-up role playing. Exploring the foolishness of fashion, we daydream about developing a fictive self. With the rise of Social Media we can be anything we want to be. We have multi-faceted personalities and our clothes and style reflect this.

Stepping in and out of reality, we seek love and adoration. We have a need to develop a romantic sense of beauty. Enchanted fairy tales, narrative and magical materials tell their own story. Light-hearted and playful or dark and dramatic, the allure of the Hollywood Screen Siren is calling.

A Feeling of Freedom

Colour Concept: Bright, bold ethnic colour combinations express our need to be outstanding, lending folkloric flavour and vibrant festival hues to design.

Tone: Glamour

Description: Crazy, wild and wilful – Glamour is re-defined. The era of ‘Pleasure Revenge’ has arrived – we will do what we desire and be whom we desire to be. We celebrate differences and decadence, embracing foreign cultures and familiarity. We dance in furious frenzy to the beat of our own drum.

The world of voodoo – which simply means spirit – enchants us as spiritual worship, as a connection to our ancestry, gains importance. After myriad political upheavals we wish to connect, to celebrate and embrace each other’s cultures. We shrug off the standard definition of globalisation, of everything being the same, and embrace it as the style of difference. We seek a vision of a new paradise to re-enchant the imagination. We become ‘global travellers,’ throwing caution to the wind and celebrating the great festival that is life.



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