Trend spot: Fuller bust market enters luxury era

Larger-cup consumers are demanding more luxury lingerie styles as choice in the fuller bust sector grows, according to industry experts.

Speaking to Lingerie Insight as part of a fuller bust lingerie debate last month, leading brands said they have introduced more premium products into their collections to meet consumer needs.

Panache Lingerie product manager Alicia Taylor said: “With the fuller-bust customer having more choice than ever, it’s inevitable that she require more luxurious products.

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“Our Panache Black brand offers the perfect solution for that – we offer the great fit that our customers expect from our brands – with elevated style and luxury.”

Fantasie, part of Wacoal Europe has recently undergone a luxury rebrand for AW16.

The move comes amid growing demand for the brand’s premium collections, such as Ivana, Marianna and Francesca, which feature Swiss embroidery, delicate lace, diamantes and metallic colours.

Wacoal Europe design and development director Jo West said: “The Allegra collection from Fantasie is a key example of a fabulous premium range, which gives the perfect fit and continues to be in demand.

“For AW16, Fantasie’s more premium styles continue, with the introduction of collections such as the Sofia range, which features Swiss designed, baroque-inspired embroidery in tones of luscious gold.”

Naturana has also relaunched its high-fashion designer brand, Eva, with a collection of luxury lingerie for AW16.

The new Eva collection features a full range of styles to suit different body shapes ranging from rich lace underwired and soft cup, regular and fuller fitting bras to high waisted briefs, boy shorts, panties and thongs, teamed with coordinating leisure wear.

The luxury lingerie market is growing at a faster pace than the lingerie market itself, according to recent research by Fashion Business Intelligence, and it seems the larger cup market is taking full advantage of this trend.

French brand Maison Lejaby caters for the luxury fuller bust sector with its Elixir collection.

Creative director Pascale Renaux said: “We are constantly searching for new fabrics/innovations, offering a point of difference to our collections and allowing us to meet our consumer demands for unique, modern, fuller bust styles."

Read the full debate on fuller bust lingerie trends in the March issue of Lingerie Insight.




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