TOWIE’s Sam Faiers models for new swim e-tailer

The Only Way is Essex star Sam Faiers is set to participate in the launch of Swimwear365, a new swimwear e-tailer which has been founded by Freemans Grattan Holdings, part of the Otto Group.

Launching on February 14th at www.swimwear365.co.uk, Swimwear365 will cater for all sizes and shapes, with availability all year round.

Reportedly set to offer the UK’s largest online swimwear range, it will stock major brands such as Lascana, S.Oliver and Buffalo, which are UK exclusives to the site, as well as French Connection, Adidas, HIS, Marie Claire and many more.

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Swimwear365 will also offer practical style advice to encourage correct fit for individual shape through the use of a unique Shape Calculator, where customers are able to input their specific measurements to discover their body shape.

It will target ages 25-50, with sizes ranging from 8 to 28 and cup sizes from A to E. Prices will start from £14.

On the launch Business Unit director Diane Fowler said: “It’s particularly hard to find flattering swimwear out of season; the right size and fit is crucial while paying attention to style. That’s why it’s so exciting to be launching Swimwear365 as it will make finding the right pieces a breeze – one-stop holiday shopping from a range of swimwear, beachwear and footwear, all year round.”

As part of the launch, Swimwear365 will be working with The Only Way is Essex star Sam Faiers. She will be modelling the swimwear and giving her own style advice via the website, as well as inviting fans to chat about Swimwear365 and ask any questions on Twitter.

Leading fashion presenter, producer and stylist, Helen Boyle, from ITV‟s This Morning will be styling a ‘glamorous’ photo shoot with Sam Faiers and will be providing style content for the online swimwear offer.

Boyle will be creating looks and trends for the summer season from the wide range of styles and she will also be assisting in introducing Swimwear365 to the UK media.

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