TOWIE’s Lucy Mecklenburgh launches swimwear

The Only Way Is Essex (TOWIE) star Lucy Mecklenburgh has launched her debut swimwear range for Bella Bamba.

The TV personality and former fashion buyer, who co-designed the collection, invited fans to apply to launch the range with her through modeling the pieces.

Mecklenburgh selected Kari Boanas and Jess Banks, both 19, out of thousands of hopefuls.

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She said: “I’m so excited to be launching my brand new bikini collection. It’s an absolute dream come true. Bella Bamba is an exciting new brand to be part of and I can’t wait to wear each style on my holidays this year! I’m really glad to have given two of my fans who represent real women a chance to model with me for the day. They were both amazing.”
Mecklenburgh’s models added: “We had an amazing experience modeling Lucy’s range for Bella Bamba and feel so lucky to be chosen.”

The collection encompasses monokini one pieces, bandeau and strapless styles, as well as padded and classic strings – all with crystal detailing,

Bella Bamba directors Eleise Lucraft and Becky Majeed said: “Lucy was the perfect choice to collaborate with. She knows her fashion, is a beautiful girl who embraces her curves and loves to look good. Together, we have created a luxury collection of swimwear which not only looks sexy and stands out with sunlight reflecting crystals, but the Brazilian cut to each piece ensures each style fits beautifully.

The collection is available to purchase now. Each two-piece style can be bought separately, in sizes 8 – 16, with retail prices starting from £55.

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