TOWIE’s Jessica Wright designs for Alexis Smith

The Only Way is Essex star Jessica Wright has designed a new, limited edition set for lingerie brand Alexis Smith.

Wright acts as the face of the brand, which specialises in post-surgery lingerie for women who have undergone bust enhancements and uses a polymer bra support system, as an alternative to traditional underwire technology.

There are four designs in the initial launch collection; Every Day Essentials, a white satin bra and matching knickers, the Pink Collection, a choice of girly polka dot or candy stripe matching sets and the LBB Collection, a black silk bra and knickers complete with a satin bow. The products are available in a 30DD to 36E.

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Wright said: “The unique design of Alexis Smith lingerie means not only that I look and feel great wearing it but also the pure silk material means they are unbelievably comfortable for both augmented and natural breasts. I am very excited about designing my own capsule collection."

Etch PR managing director Gemma Feeney added: “She’s got a passion about fashion. Jessica had her breasts done. She wanted a lighter bra with skinnier straps, and a plunging cleavage – but softer, for extra comfort.”

Wright’s new set is available from September, 2011, on

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