TOWIE’s Ferne fronts new By Caprice campaign

The Only Way is Essex star Ferne McCann has replaced her best friend Lucy Mecklenburgh as the new face and body of British lingerie brand By Caprice.

CEO and designer Caprice snapped up McCann to front the campaign for her new Valentine’s Day collection.

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Caprice commented: “Ferne looks foxy in the Valentine’s Day collection. She is empowered and confident in her own skin, a true natural in front of the camera. Ferne epitomises everything By Caprice encompasses and the perfect ambassador – she’s fun, fashionable and sexy. She has an incredible figure with curves in all the right places. We are absolutely thrilled to be working with Ferne."

Ferne McCann said she is a “huge fan” of By Caprice and “delighted” to be fronting the new collection. “The designs are not only beautiful and feminine the cut also adds a touch of sexiness. The supportive designs give you amazing lift and are flattering on all body shapes, making you feel special from the inside out,” she added.

The new line is available now in sizes 30-38 A-G and S-XL. Styles retail from £25.

By Caprice stockists include Very.co.uk, Figleaves, ASOS and Littlewoods. 

By Caprice Spring/Summer Campaign – Behind the Scenes from By Caprice on Vimeo.

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