The Only Way Is Essex (TOWIE) star Lucy Mecklenburgh has launched her debut swimwear range for Bella Bamba. The TV personality and former fashion buyer co-designed the collection. The new Bella Bamba brand will benefit from Mecklenburgh's 705,000 twitter followers. One-piece swimsuits retail on the company's web site for around GBP220. Bikini tops and bottoms retail for GBP55. Bella Bamba will be run by directors Eleise Lucraft and Becky Majeed.