Topman launches The Swimwear Project

Topman has announced the launch of The Swimwear Project, the latest in a series of projects whereby Topman invite selected designers to recreate a particular staple from a Man’s wardrobe.

As part of the task, Bernhard Willhelm, Jonathan Saunders, Cassette Playa, Gary Card and Todd Selby have all been asked to design their perfect pair of swim shorts.

Topman design directore Gordon Richardson said: "The Swim Project is where Topman turns up the print volume. Designers well known for their visual stance have produced a diverse range of graphics and illustrations ranging from photo real images through to faded florals to hand drawn sketches in a collection that goes from poolside to beach in great style."

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Having graduated from the prestigious Royal Academy of Antwerp, German born Bernhard Willhelm is now a regular on the catwalks of Paris Fashion Week. His often avant-garde designs seek to catch the eye, as demonstrated in his swim design- a short speedo style trunk complete with trompe l’oeil zip and available in a royal blue and red colourway.

Scottish born Jonathan Saunders has reportedly created a cult following both sides of the Atlantic for his technical one of a kind prints. His design is a three quarter lengthy short in turquoise blue with rose, pink and ecru floral prints.

London based designer Cassette Playa is best known as a designer of street and urbanwear following her collaborations with Nike, Swatch and M.IA. Playa, who has previously shown as part of the Topman sponsored MAN event, created a knee length short with one leg block coloured in pink and the other leg featuring a photographic print of a shark.

Gary Card is a set designer who has worked in the past with the likes of Vogue, Lady Gaga and Stella McCartney. His ‘playful’ design features prints of his favourite toys and a purple waistband. Card will also be designing the window scheme for the project.

New York photographer and blogger Todd Selby is the final designer invited to take part in the process. The Selby founder has demonstrated his love of cats by designing a three quarter length short complete with hand drawn kittens adorning the whole short.

Designed in house, Topman Design completes the line up for the project. Its design is a beige short with contrast orange drawstring and a print of an old fashioned bicycle over the front and back of the short.

Shorts will be available from the flagship London and New York stores and online at



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