Top lingerie bloggers’ AW16 reviews

The Lingerie Addict founder Cora Harrington.

Lingerie bloggers are being increasingly relied upon for their honest reviews to help consumers find the perfect style and fit. To celebrate their positive influence on the lingerie sector, we’ve asked six leading bloggers to offer their take on AW16 trends and pick out the key brands and collections that stopped them in their tracks this season.

Cora Harrington, founder of the Lingerie Addict

Key colour trends for AW16 are charcoal grey and burgundy, and nicely pivot from last winter’s blue/black dominance. Texture is still a major trend for next season, with jacquard making an appearance in addition to embroidery. As far as trending garments are concerned, loungewear and bodysuits represent major sectors of the market for AW16. Key brands that stood out to me from this year’s Paris and New York shows were Yes Master, Paloma Casile, Hesper Fox, Violet & Wren, Huit, Triumph, Dear Bowie, Celeste, Amandev, Maison Lejaby and Maison du Soir.

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Becky Magson, founder of Becky’s Boudoir

Waiting for new collections to translate the latest trends is always an exciting time as a lingerie blogger, and looking ahead, I’m even more intrigued for what the next season holds. In AW16 we’re set to see our earlier foray into the erotic/boudoir theme flourish into an earthier, more whimsical style, with designs taking a turn for the exploratory. The strong lines of the strappy, cut-away styles that we first desired in the midst of the Fifty Shades craze will soften, with intricate detailing and delicate floral lace mesh. In wistful powdery tones of blue and lilac, combined with deep scarlet and forest berries, aesthetics will be exotic, playfully romantic and provocative, yet innocent and delicate. I’m especially excited about seeing the fuller-bust market adopt this trend, with brands such as Parfait by Affinitas, Cleo by Panache and Freya being perfect examples of trend-responsive large-cup brands.The fuller-bust market tends to lean on the safer side of design, but with leading brands now willing to take risks, together with the daring new names keen to mend the creative gap, the market is opening up new and current options for the fashion-conscious D+ wearer.

Mette Sofia Hänninen, founder of Two Cakes on a Plate

It’s quite challenging to summarise the trends that sum up AW16 as so many of the new independent brands have consciously made a decision to follow their own visions. This made browsing through the collections at the Salon International de la Lingerie (SIL) very interesting as we saw an array of different aesthetics and innovative design ideas. Trends in fuller-bust lingerie, however, were plain to see. Brands such as Panache, Wacoal, Gossard and Lepel are experimenting with shape this season and what used to be the playing ground of non-padded balconettes, T-shirt bras and full-cups, seems to have shifted towards contemporary bra styles, such as longline bras and bralettes. I also saw a shift in the “nude” colour palette. For instance, Parfait introduced some sultry shades of chocolate, which will bring more variety for women of colour when opting for a nude bra. In my personal opinion, some of the most exciting collections on display at SIL came from Scantilly and Lepel London. Even though some industry professionals are predicting the strappy bondage trend to reach its end soon, it will certainly be alive and kicking in AW16. Another (may I say long-awaited) trend is leather in lingerie. I have been waiting for fuller-bust lingerie designers to include leather in their collections since the infamous Lady Gaga ”Applause” video and I am happy to see the likes of Blue Reign and Scantilly making this dream come true.

Katie May Atkinson, senior editor for Intimates and Swim at WGSN

I think the most noteworthy trend for AW16 is the soft bohemian trend we are seeing coming through within intimates collections. Drawing on handicraft influence, brands are using mixed lace and embroidery to patch together different materials into one piece. With embroidery sitting alongside lace, innovative placement layering and patching are central to this theme. Lace-band strapping creates a soft statement, and high neck lingerie becomes the new worn to be seen.

Elisabeth Dale, founder of the

The trend of lingerie blurring the lines between inner and outerwear isn’t going away anytime soon. But this won’t just be seen through the use of strappy details, which seemed linked to a Fifty Shades of Grey literary theme a few seasons back. Now designers are empowering women with ways to change the look of their lingerie. The Tutti Rouge Sukki style is one example of a full- bust bra you can wear two different ways. Other brands, such as Simone Pérèle and Maison Lejaby, are showing exquisite removable lace backs and front leather necklace elements. Fleur of England’s collection includes a gorgeous harness that can be attached to a bra or worn on
its own. Nowhere is the innerwear-as-outerwear trend more prominent than in brands focused on loungewear and athleisure. Sports bras are available in fun fashion colorways, or with detailing you don’t mind showing off (and certainly won’t want to hide). Even maternity brands are joining in, with Cake Lingerie and Cache Coeur showing unstructured yoga and leisure bras for the nursing and pumping mom. More collections are including unstructured bralettes and bodywear. That may be a matter of economics for some brands, but I think the bigger message is that customers want ease and comfort. Claudette is bringing out a Dessous bralette and a relaxed bodysuit. Freya has given fuller busts a lace bralette option. Other brands are including pieces that look closer to loungerie than lingerie. No one has lost sight of the feminine glamour and romance of lingerie, though. You’ll find sheer lace and printed tattooed details on bras, along with trims in unexpected places. There are lots of options in knickers, from boyshorts and briefs to high waisted vintage-inspired styles. Anyone who adores beautiful bodysuits will find plenty to choose from next season, too.

Becky Mount, founder of Becky and the Jets

As far as trends for AW16 go, I couldn’t be happier with the progress that’s being made for the DD+ market. There are so many new and established brands, but now we’re finally seeing more fashion-forward pieces each season and an influx of luxury brands. Labels like Mimi Holliday and More by Bluebella are influencing this shift; brands are realising that DD+ doesn’t have to all be about functionality. I love the indulgent styles of brands like All Undone, Katherine Hamilton Intimates and Adina Reay, and the option of a higher price point lingerie set that actually fits feels like a bit of a treat; it’s something that’s well overdue in the D+ world. Similarly, I love that brands like Scantilly are bridging the gap and covering all bases – their first collection blew me away, but the fact that they’re taking risks with the likes of the Peekaboo in lime green is very welcome. I feel like the idea of fashion colourways and styles is slowly becoming a given, not a novelty, as well. Lepel London, Cleo by Panache, Tutti Rouge, Claudette…the sheer abundance of colour palettes and detailing available in larger sizes is really promising, and I feel like it’s like the next natural step for the DD+ market. There seems to be a bit more of an understanding that sizing shouldn’t limit customers to design options and that’s really promising. I hope this it’s something that continues so nobody feels excluded from any design or price range, regardless of size.




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