With Christmas just around the corner and consumers preparing to celebrate the party season, there is set to be a rise in demand for lingerie that can be worn with strapless, backless and low-front dresses and tops.
Here, we list the brands that have the answers to your customers’ wardrobe dilemmas.
Ender Legard’s current collection of stretch lace bodysuits is the first in a series of lingerie solutions designed to complement the perennial trend for backless, frontless and strapless fashion. Each garment draws from the company ethos that ‘less is more’ and utilises advancements in fabric technology and in-house design experience to deliver garments that are high in functionality without compromising on comfort or style. All styles are graded by cup size to offer the widest possible selection and are available in ivory, nude and black to cater for key markets, such as bridal, prom, evening wear and special occasion. Each garment features a hook and eye closure in the gusset and adjustable strap options. Ender Legard’s follow up collection – scheduled for Q2 2017 – will apply the success of the backless collection to swimwear before progressing to plunge neck and strapless garments.
RRP: £216 – £240
Sales contact: Jessica Hamilton, Jessica@enderlegard.com
Maidenform’s line of solutions include cleavage-enhancing wingless bras, nipple petals, bra extenders, replacement wings, fashion tape and padded panties. Innovative new products for 2016 include the adhesive hook bra featuring a smooth and seamless front clasp and a balconette bra available in smooth or bonded lace. This bra can be worn under backless, strapless, halter and one-shoulder tops and dresses. Coconut Grove Intimates produce all Maidenform solutions in specialist bra factories based in Canada.
The brand is distributed in the UK by AMP Agency.
RRP: £6 – £25
Sales contact: David Finlayson, firstname.lastname@example.org
Perfection Beauty Brands
Lingerie solutions specialist Perfection Beauty Brands is rolling out three new colours in its best-selling bra solutions this season – Light, Medium and Dark. The new colours are available across the fabric and silicone nipple cover range, paving the way for new bra solution products in a variety of skin tones from SS17. The Perfection Silicone Nipple covers are also available in new DD+ sizes to cater for women with a fuller bust. Perfection also offers bra extenders, bra straps, push-up pads and T-back converters.
RRP: £5 – £12
Sales contact: Keith Mucklow, email@example.com, 07725679008
Ultimo lingerie solutions are designed to flatter the figure whilst offering a sexy and elegant look. Best sellers include the Low-Back Body available in nude and black. This innovate design features removable gel pockets to create lift and sculpt the silhouette, multi-way straps and tummy support. The Low Back Strapless bra is also extremely popular with brides and during the party season due to its support and shape, with a low cut-back. This style is available in black and ivory. This year, Ultimo debuted its Signature and Contour shapewear collections. Signature is designed to offer smoothing and light control and features a body, super-high brief and skort, while Contour, which offers medium support, features a slip, half slip and super-high Brazilian brief in a delicate soft pink shade.
RRP: £36 – £46
Sales contact: firstname.lastname@example.org
Magic Body Fashion
Magic Bodyfashion offers an extensive range of lingerie accessories and slimming shapewear packed in bright and funky packaging. Each product has been designed to flatter the figure so the wearer feels and looks their best. Products include the Silicone Secret Bra featuring an adhesive strap and a central fastener, nipple covers, seamless comfort briefs designed to slim the waist and a U-plunge bra, ideal for
RRP: £11 – £32
Sales contact: Philippa Bradley Agencies, 020 7499 4598