Now is the time for retailers to review, analyse and enhance their ecommerce websites ahead of a bumper year for the sector.
That’s according to Andy Burton, CEO of eCommerce systems integrator, Tryzens.
“Innovative technology is bringing lots of exciting opportunities to retailers. The challenge for 2017 is to decide which opportunities to embrace to better satisfy consumers and boost business models,” added Burton.
“The opportunity to innovate and differentiate in retail is huge. 2017 will be a great year for the customer as retailers dedicate more time and money to improving the shopping experience.”
His comments came after the British Retail Consortium and KPMG reported that online sales of non-food items grew by 8% year-on-year in January 2017, taking with them an increasingly higher proportion of the sales in comparison to the high street.
Here, Burton lists the five top ecommerce trends to watch out for in 2017. Click on each of the trends for more information.